Introduction

Welcome to merinowool.org. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or use our website and services. We are committed to respecting your privacy and safeguarding your personal data. By using our site, you acknowledge and agree to the practices described in this policy.

Data Collection

We collect information to provide, improve, and personalize our services. The types of personal information we may collect include:

• Contact information such as your name, email address, postal address, and phone number when you create an account, place an order, or correspond with us.
• Account and transactional data, including order history, payment details (processed securely by our payment processors), and preferences related to Bedding, Comforters, Wool products, Mattresses, Decor, and related categories.
• Browsing and usage data such as pages visited, products viewed, time spent on pages, clickstream data, search terms, and device information (IP address, browser type, operating system).
• Communications data when you contact us or participate in surveys, promotions, or customer support requests.

We may collect information directly from you, automatically through your use of the site (via cookies and similar technologies), or from third parties with your consent or as permitted by law. You can manage cookie preferences through your browser settings or our cookie banner where available.

Usage of Information

We use the information we collect to:

• Process and fulfill orders for Bedding, Comforters, Wool products, Mattresses, Pillows, and related items.
• Personalize your shopping experience by recommending products and content relevant to your interests and past behavior.
• Communicate with you about orders, updates, promotions, and account-related matters.
• Improve website functionality, security, and performance; conduct analytics and research to understand trends and user needs.
• Detect and prevent fraud, abuse, and other unlawful activities, and enforce our Terms of Service.

We may aggregate or de-identify data for statistical purposes, in which case the data is no longer associated with you.

Data Protection & Security

We implement reasonable and proportionate security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encryption of sensitive data in transit using industry-standard protocols (e.g., TLS).
• Secure storage and access controls to limit who can access personal data.
• Regular security assessments, monitoring, and incident response procedures.
• Segregation of duties and role-based access for staff handling personal information.

While we strive to protect your data, no method of transmission or storage is 100% secure. If you have concerns about a specific data incident, please contact us immediately using the information below.

User Rights & Contact Information

You have rights regarding your personal data, including:

• Accessing and obtaining a copy of your personal information we hold.
• Rectifying inaccurate or incomplete data.
• Withdrawing consent where we rely on consent to process data.
• Requesting the deletion of your personal data, subject to applicable legal obligations and legitimate business interests.
• Objecting to or restricting processing, and requesting data portability where applicable.

If you would like to exercise any of these rights or have privacy concerns, you may contact us at:

Privacy Inquiries
merinowool.org
Email: privacy@merinowool.org
Address: 123 Wool Ave, Textile City, TX 75001, USA

We will respond to requests in accordance with applicable law. If you are not satisfied with our privacy practices or responses, you may have the right to lodge a complaint with a supervisory authority in your jurisdiction.